The creative process timeline:
• Spark of an idea leading to a great feeling of amazing creative energy
• Realisation that the idea is terrible and that you’re a terrible person without an ounce of originality or creativity
• Boredom / self-loathing / procrastination
• Realisation that the idea has legs after all
• A renewed feeling of awesomeness – and action finally taken!
At Boxcitement we know it can often be like this. We devote a lot of time and energy into thinking about how we are going to create covetable items that will make the grade to become a Boxcitement gift. It’s not always easy but it is always rewarding!
The Boxcitement process goes something like this:
1. Come up with a theme
Brainstorming a theme is fun because anything goes and so we the list of varied and unusual themes that we add to and updated all the time. No theme is guaranteed to survive if a better one comes along! We like to stay a few months ahead for practical purposes, otherwise we’d run out of time every month to go through all the steps below. We have the next 3 boxes themes in the bag at the time of writing!
For each theme we then have another round of brainstorming to come up with a number of items that could conceivably become part of the box.
2. Next step: design lovely items that fit the theme – the more the merrier!
Everyone at Boxcitement is involved in the brainstorming process…. including family and friends who may not even know that ideas are being tested on them or updated as a result of their thoughts and feedback. We believe this is the essence of the creative process at Boxcitement; we may think we’ve come up with the best theme and idea ever, only to speak to a long lost Aunty and end up changing the contents of a box as a result. We’re not precious! The whole point of setting up Boxcitement in the first place was to have an outlet for creative energy and a way of sharing that energy with as wide an audience as possible – which sometimes means stepping out of our own styles and comfort zones.
3. Make sure it’s all letterbox friendly
One of the interesting constraints of our particular process at Boxcitement is that everything we produce needs to go in a box that fits through a letterbox. Grandiose ideas need to be shrunk to letterbox friendly sized proportions, making sure that there is enough room for lots of lovely things in each box.
4. Let our designer work her magic
We have a very talented designer who turns our ideas into practical designs on her brand spanking new iMac. Illustrations have to be created, outlines and forms made for our manufacturers and artwork prepared. At this stage designs are still added to, updated and culled in equal measure, so that we end up with a number of ‘final’ designs which are applied to the range of items we put into each box. Of course our theme has to be remembered at every stage, meaning fonts, colours and styles have to be consistent with every item in a box; from greetings cards to laser cut jewellery to wrapping paper.
5. Work with local craftspeople
We eventually hand over our designs to local artisans who turn them from files dreamed up on a Mac into finished products. This bit is fun and nerve wracking: will the design work well on that particular paper? Will the brooch look as good in acrylic as it does on the screen? We take advice from our manufacturers when working with unfamiliar materials and always go through a proofing stage when we can text and check our products. It’s always a very exciting time in the Boxcitement Box Office when our new items start arriving!
6. Get Packing
The next and final step in the Boxcitement journey is popping all our lovely stuff into boxes. We take special care to make sure every item has its own delightful packaging, to add to the excitement in the unboxing process as you open each gift. Even our packing tape and tissue paper has been given the unique Boxcitement creative treatment – it’s important that the box as a whole looks fabulous so that opening it gives you a treat and adds to the experience.
All in all the creative process at Boxcitement is really fun, despite the moments along the way when we question everything we do and wonder if anyone is going to like it! The positive comments we receive after every box is sent out is amazing – and we also take note of anything that is not so positive so that we continue to learn, improve and innovate. Our creative process includes everyone who works here and also everyone we know – and if you give us feedback, like one of our images or send us a review, then you are contributing to it too!